product parity

product parity
product parity product parity parity

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product parity UK US noun [U] MARKETING, COMMERCE
similarity between products of the same type: »

We live in an age of product parity, when most offerings are essentially ""good.""

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The market share of top brands has dropped because of perceived product parity – most consumers don't see a difference between brands.


Financial and business terms. 2012.

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